Play Recipes Privacy Policy

Effective as of 25/1/2020

Welcome! Play Recipe is an online platform that provides users with a collaborative space to find, discuss and share information about all things food, and take advantage of other food- and cooking-related features, through the Play Recipe website (the "Site"), a Play Recipe mobile application (the "App"), and other products and accessories that we make or sell ("Products") (collectively, our "Services"). Play Recipe, Inc. ("Play Recipe"), part of the Axis Entertainment Pvt Ltd, provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of your Personal Information and other information when you use our Services. For purposes of the European General Data Protection Regulation No. 679/2016 ("GDPR") and similar data protection laws, Play Recipe processes your Personal Information as a data controller. This Privacy Policy is not a contract and does not create any legal rights or obligations.

As used in this Privacy policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis, and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.


Information Collection and Usage

We collect (1) Personal Data that you have voluntarily shared with us; (2) data concerning your activity when using the Services; and (3) data that is otherwise collected through other sources. We use your Personal Data to provide you with the Services, operate, maintain, and improve our Services, understand your interests, confirm and fulfill your orders, provide customer service, provide product maintenance and troubleshooting, respond to your requests, provide marketing and other communications, manage security and prevent fraud or criminal activity, enable you to interact with our Services, and for other purposes we may notify you of from time to time.

Legal Basis for Processing

We process your Personal Information to satisfy our contractual obligations to you; based on your consent; to protect the legitimate interests of Play Recipe or other parties; or to comply with legal obligations.

Data Retention

We use your Personal Information for as long term as is necessary to achieve the intended purpose.

Information Shared with Others

Your data may be shared (1) with other users; (2) with service providers; (3) with other third-party apps and services; (4) to adhere with the law; (5) with other Axis Entertainment’s entities; or (6) in connection with a sale or reorganization of our business.

International Transfers

We take measures to protect your data when we transfer it to another country.

EU-U.S. Privacy Shield And Swiss-U.S. Privacy Shield

If you are a resident of Europe, special protections apply when we transfer your information to the United States.

Data Management

You can access, integrate, update, amend and delete your Personal Data.

At any time you can access, integrate, update, amend and delete your Personal Data from our Privacy Police .

Your California Privacy Rights

Cookies and tracking technologies may be used on our Services which allows us and other parties to place or display ads relevant to you on our Services, as well as on other websites, apps, services, or devices you may use. Otherwise, we do not share your Personal Data with unaffiliated parties for their own marketing purposes without your consent. If you are a California resident, you have the right to request access to certain information we collected about you, request deletion of your Personal Data (subject to certain exceptions), and request to opt-out of the sale of your Personal Data.

Interest-Based Advertising/Your Choices

You can opt-out of seeing personalized ads.


The security of your data is important to us, so we have implemented measures designed to safeguard your Personal Data against loss, theft, and unauthorized use, disclosure or modification.

Links to Other Sites

We may link to other sites, but we are not responsible for their practices.

Our Policy Toward Children

We do not knowingly collect information from individuals under age 16.

Amendments and Updates

This Privacy Policy update from time to time.


You can contact us by sending us an email at, using the information provided in the Contact Us below, or the information in the Contact Us portion of this website.

1. Information Collection and Use

Our purpose behind collecting information are to deliver and improve our Services and to allow our users to enjoy, use, and easily navigate our Services. To provide you with a consistent user experience and to recognize you as a user across our Services, we may collect and combine data as described below; for example, data collected when you visit the Site or the App from one browser or device may be combined or linked with data collected when you visit the Site or App from a different browser or device, which may also be combined or linked with product usage data.

Generally, we collect two types of information: Personal Information and Other Information. "Personal Information" is information that can be used to identify or is reasonably linkable to you as an individual, and may include Usage Information (as defined below). "Other Information" is information that is not linkable to you as an identifiable individual, including information that has been de-identified or aggregated with data from other users.

Personal Information we may collect. When you use the Services, we may collect the following Personal Information:

  • Your contact information, such as your first and last name, email address, mailing address, and phone number.

  • Your user content (including video and images) you provide to use certain features, including recipes you submit.

  • Your Usage Information, as described further below; and

  • Your mobile device model and ID number, user settings, location (if you enable this feature), and information about your use of the App when applicable.

Your Personal Data is processed only to the extent necessary to pursue the purposes set out in this Privacy Police. To learn about how long Play Recipe keeps your Personal Data, see Section 3, Data Retention.

Many of our services and features require some Personal Information. If you choose not to provide the necessary Personal Data, you may not be able to use certain services or features. If you choose not to share your Personal Data, features that require personalization will not work for you.

Data From Others. Other parties may provide us with Personal Data. For example, if you create a Play Recipe account using your login from another party’s service (including a social media network such as Facebook), we will assess and collect information about you that your privacy settings on that service permit so that we can create an account for you.

Use of Personal Data. We use your Personal Data to provide our Services and administer your inquiries. For example, when you create an account through the Services and become a Registered User or when you choose to create your own profile, we may ask you for Personal Information so we can create your account or populate your profile (see "Registered Users" below). We may also use your Personal Data to update our Services or features, troubleshoot, protect our Sites, Apps, and users, or provide support to you.

We also use your Personal Data to customize and develop our products and services, personalize our products, make recommendations to you,

and send you relevant offers. We may also use your Personal Data to send you Play Recipe newsletters, marketing or promotional materials, or other information that may be of interest to you. Where required by applicable law, we will obtain your consent to send you these communications. If you decide at any time that you no longer wish to receive them, please follow the unsubscribe instructions provided in any of the communications or update your user preferences information.

Registered Users. Once you become a Registered User, you will be able to create a profile page by submitting certain Personal Data. The profile page will display your profile name as well as your profile picture, if you choose to upload one or agree to allow a Third-party service (like Facebook) to provide one for you. You can choose what other Personal Data you provide as part of your profile. Providing such information is voluntary and should correlate with the degree of interaction you want to have with Play Recipe and its users.

Other Information. Other Information will be considered Personal Data if it is combined with other data in such a way that enables you to be identified. However, where Other Information is taken alone or combined only with other non-identifying information, it will not be treated as Personal Data. We may use Other Information for any purpose, unless prohibited by law.

We may combine your Personal Data with Other Information and aggregate it with information

collected from other users to attempt to provide you with a better experience, to improve the quality and value of the Services and to analyze and understand how our Services are used. We may also use the combined information without aggregating it to serve you specifically – for instance, to deliver information to you according to your preferences or restrictions.

Usage Information. When you visit or use the Services or use a Play Recipe website, our servers automatically record information that your browser or mobile device sends or transmits ("Usage Information"). This Usage Information may include information such as your computer's Internet Protocol (IP) address, browser type or the webpage you were visiting before you came to our Site, pages of our Site or the App that you visit (or of the site you visited that had the Play Recipe feature), the time spent on those pages, information you search for, access times and dates, the model and device ID number of your mobile device, user settings, location (if you enable this feature), and statistics and information about your use of the Site and App. We use this information to provide and improve the Services, develop new products, and offer products and services that may be of interest to you. We also use Usage Information to monitor and analyze use of the Services, for technical administration, to secure the Site and App and protect those who visit the Site or App, to improve functionality and user-friendliness, and to better modify our Services to our visitors' needs.

For example, some of this information is collected so that when you revisit the Services, we will recognize you and can serve advertisements and other information appropriate to your interests. Some of the Usage Information (like your IP address) is Personal Data.

Cookies. Like many websites, we use cookies, pixels, web beacons, APIs and similar technologies to collect Usage Information. Pixels and web beacons are small pieces of code placed on web pages and content that communicate when the page or content has been viewed. A cookie is a small data file that your browser places on your computer that helps us understand how you interact with the Site and use our Services. We use two types of cookies. We use persistent cookies to save information like your search preferences, your account settings and login information, so that we can remember you and your settings when you return to the Site or App, and personalize your experience. We use session cookies to enable certain features of our Services, but unlike persistent cookies, session cookies are deleted when you leave or log off and/or when you close your browser. Third-party advertisers on the Site or in the App may also place or read cookies on your browser. Most Internet browsers automatically accept cookies but you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of or all functionality of our Services.

We also use other parties (including Google Analytics and Mixpanel) to provide usage analytics for our Services. These other parties will place their own cookies to collect traffic and activity data in order to deliver us relevant metrics and information. The collection of this data by these other parties is subject to their own privacy notices.

2. Legal Basis for Processing

Different lawful grounds that we have for processing your information is explained below:

  • With your permission. For instance: processing health information, such as information about your allergies, so that we can customize our recommendations for you; processing your entry into a prize promotion/competition; sending you customized marketing communications related to our products and services electronically (including email, notifications from other party’s services, and notifications from mobile applications); and sharing your Personal Data with our selected trusted partners to help us send customized marketing communications with your consent.

  • When we have a legitimate business interest to do so. For instance: managing the requests for data you send us, which includes handling complaints; preventing fraud; implementing our rights before the courts; enhancing the performance and safety of our products and our Services, including the App and the Site; sending you customer care communications concerning products or services you have used or which you showed interest in, and in order to carry out customer satisfaction surveys; unless you opt-out, contacting you for marketing purposes by phone (non-automated) and via paper mail; and carrying out activities useful for the transfers of business and business branches, takeovers, mergers, demergers or other transformations and for the execution of such transactions.

  • For legal obligations. We may also use your Personal information to the extent necessary to comply with our legal obligations.

If you don’t want Play Recipe to use your contact details for marketing motive, you can always "unsubscribe" us from our emails; or in accordance with Section 14 of this Privacy Notice below.

3. Data Retention

Your Personal Data will be processed until it is necessary to achieve the motives mentioned above. Either you delete or you do not use your account or receive emails from us for an extended period of time, we have processes designed to delete or de-identify your Personal Data.

We will keep information to go along with the law, prevent any cheating and keep safe Play Recipe and Axis Entertainment Pvt Ltd. collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our agreements, and take other actions permitted by law.

4. Information Shared with Others

We only share your Personal Information as described in this Privacy Policy, when you give us your consent to do so (like when we notify you that the information you provide will be shared in a particular manner and you provide us with such information), when you share Personal Data with another party service (if you allow such sharing), or when you share Personal Data with your friends with whom you want to connect (according to the preferences you have set in your account).

We may share Other Information, such as de-identified data, with other parties.

Your Personal Data is shared with:

Other Users. When you post comments or content (such as reviews or recipes) on any Play Recipe message boards or blogs, or when you use other interactive features (such as when you connect with friends) made available through or in connection with the Services, any data you choose to include will be accessible to other users. We urge you to be very careful when deciding to make any of your Personal Data, or any Other Information, publicly available through the Services. If you choose to use any social network features such as the Facebook "Like" button and other widgets, such as a "share" button or interactive mini-programs that we may offer through the Services, these features may collect your IP address and information about which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by another party or hosted directly on our Website. Your interactions with these features are governed by the privacy statements of the companies providing them.

Service Providers. We may share any of your data with companies and individuals we engage to facilitate our Services, to provide services to us or on our behalf, to perform related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of our features) or to assist us in analyzing how our Services are used. We also share information about your use of Play Recipe products that does not personally identify you with service providers that store this information to improve the Services.

Other Parties’ Apps and Services. You can choose to integrate our App with a variety of other parties’ apps and services. If you do, we will share information with, and receive information from, the relevant party to the extent necessary for the integration to work properly.

If you authorize our App to connect with Apple Health or a similar app, we may share nutritional information about certain recipes with the app to help you accommodate food preferences or allergies.

Compliance with Laws and Law Enforcement. In certain situations, Play Recipe may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. Play Recipe cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Play Recipe, or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Business Transfers. Play Recipe may sell, transfer or otherwise share some or all of its assets, including your Personal Data, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

5. International Transfers

The Services are offered worldwide so it is mandatory to transfer your information internationally. In particular, your information will be transferred to and processed in the United States where our servers are located. The data protection and other laws of other countries, such as the United States, may not be as comprehensive as those in your country. We rely on multiple legal bases to lawfully transfer Personal Data internationally. These include your consent, EU Commission approved model contractual clauses (which require certain privacy and security protections), and the Privacy Shield Frameworks described below.

6. Managing Your Data

We help you understand what Personal Data we use and to request that we change how we use it. You may contact usanytime:

  • be aware of the purposes and methods of the processing of your Personal Data;

  • ask for access to your Personal Data (commonly known as making a "data subject access request"). This allows you to receive a copy of the Personal Data we have about you;

  • ask for updating or rectification of the Personal Data we hold about you. This allows you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us;

  • request erasure of your Personal Data. This enables you to ask us to delete or remove your Personal Data where there is no good reason for us continuing to process it. You can also ask us to delete or remove your Personal Data where you have successfully objected to processing or where we are required to erase your Personal Data to comply with local law.

  • Note, however, that we may not always be able to comply with your request of erasure for reasons which will be communicated to you, if applicable, at the time of your request;

  • restrict the processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where you allege that our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it;

  • object to the processing, wholly or partly, of your Personal Data where we are relying on legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms;

  • where we are relying on consent to process your Personal Data, you can revoke the consent to the processing of your Personal Data freely and at any time, and also opt-out of marketing communications by clicking on the unsubscribe option at the bottom of our marketing communications; or

  • make your Personal Data available to you or to a different provider in some circumstances. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that Personal Data we process based on our legitimate interests (or those of a third party) may not be portable.

If you wish to manage your data as described above, or raise any questions about the Personal Data we hold about you, please contact us using the contact information below.

There is generally no charge for you to exercise any of the data management options described in this section.

7. Your California Privacy Rights

If you are a California resident, California’s Shine the Light law permits you to request and receive information about disclosure of certain of your Personal Information to other parties for their direct marketing purposes. It is our policy not to share your Personal Information (as defined in California’s Shine the Light law) with unaffiliated parties for their own direct marketing purposes without your consent.

California residents also have the right to make the following requests. We will not discriminate against you because you exercise any of these rights.

  • Access – You can request that we disclose to you the categories of Personal Data we collected about you, the categories of sources from which we collected the Personal Data, the categories of Personal Data we sold or disclosed, our business or commercial purpose for collecting and selling your Personal Data, the categories of third parties with whom we shared your Personal Data, and the specific pieces of Personal Data we collected about you over the past 12 months.

  • Deletion – You can request that we delete your Personal Data that we maintain about you as described in Section 7 above, subject to certain exceptions.


California residents can make an access or deletion request by contacting us using the information in the Contact Us section of this Notice (below).

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Data and whether you have an account with us. If you designate an authorized agent to make a request on your behalf please ensure the authorized agent is identified as your authorized agent.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Data as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Note that for purposes of this section, Personal Data does not include information about job applicants, employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.

We also want California residents to know the following:

  • We collect and use the following categories of Personal Data for business and commercial purposes described in this Privacy Policy : Identifiers; contact and payment information; characteristics of protected classifications under California or federal law; commercial information; the Internet or other electronic network activity information; geolocation data; audio, electronic or visual information; and inferences. We collect this Personal Data from the sources described above.

  • We disclose each of these categories of Personal Data for our business and commercial purposes as described in this Privacy Policy.

  • We allow certain companies to place tracking technologies on our sites, which allow those companies to receive information about your activity on our sites that is associated with your browser or device. Under California law, sharing data for online advertising may be considered a "sale" of information. As such, we may "sell" the following categories of Personal Data based on our use of cookies and other tracking tools: Identifiers; commercial information; Internet or other electronic network activity; geolocation data; and inferences.

8. Interest-Based Advertising/Your Choices

As described above, we and other parties we do business with (including advertisers on the Site), may place or recognize unique cookies or other technologies on your browser or device when you visit the Site or use the App. In addition to the uses above, these technologies enable the collection of information about online activities over time and across different websites and apps, which can be used to customize advertisements to you as you browse the Internet. In accordance with the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising, you can opt-out of having information regarding your online behavior collected and used for advertising purposes. You may also be able to configure your mobile device privacy or advertising settings to limit the collection or use of data for advertising. Please note that even if you choose to remove your information (opt-out), you will still see advertisements while you're browsing online. However, the advertisements you see may be less relevant to you and your interests.

Do Not Track. Some web browsers may give you the ability to enable a "do not track" setting; however, our Services do not respond to "do not track" signals at this time.

9. Security

Play Recipe is concerned with safeguarding your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access; however, despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us.

10. Links to Other Sites

Our Services may contain links to other websites, apps, and platforms. If you click on an ad or another third party link, you will be directed to that third party's website, app, or platform. The fact that we link to a website or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not control third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Data from you. Other sites follow different rules regarding the use or disclosure of the Personal Data you submit to them. We insist you to read the privacy policies or statements of the other websites you visit. This Privacy Policy does not address, and we are not responsible for the privacy, information or other practices of any other parties.

11. Our Policy Toward Children

Our Service is not directed to children and we do not knowingly collect personally identifiable information from children under 16. If we we will come to know that we have collected Personal Data from a child under 16 (or any other age specified by applicable law), we will immediately take action to delete such information from our files as soon as possible.

12. Amendments and Updates

We may update this Privacy Policy from time to time. Please review the Effective Date at the top of this page to see when this Privacy Policy was last updated. If we make any material changes, we will inform you as required by law by email (sent to the email address mentioned in your account) or by means of a notice on this website prior to the change becoming effective. We inspire you to periodically check this page for the latest information on our privacy practices.

Your use of the Services following these changes means that you accept the revised Privacy Notice.

13. Contact Us

If you have any questions about this Privacy Notice, please contact us via email at, or please write to us at the following address:

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