Last Revised: June 17, 2019
PlayRecipes.com, its subsidiaries and affiliates (“Axis Entertainment Ltd.”, “Axis”, “Axis site” “PlayRecipes Website”, “PlayRecipes Games”, “PlayRecipes Apps”, “PlayRecipes”, “we”, “us”, and “our company”) respects the privacy of the users (“User” or “you”) of the mobile applications we distribute (“Games/Apps”) and are bound up to protect Users’ data. We consider you have a right to know our practices regarding data we may collect and use when you use our Games/Apps.
IMPORTANT — We run Apps for all ages:
By using our Service or accessing PlayRecipes Website and installing the Android Games on your mobile device, launching it, connecting to any data server, and using those apps;
IMPORTANT: If you are a parent or legal guardian, and DISAGREE to any term provided herein, YOU must avoid using any of PlayRecipes Services, avoid installing PlayRecipes Android Games, accessing or using the Android App/Games. And you are REQUESTED to UNINSTALL all our PlayRecipes Android Games/APPS from your MOBILE DEVICE.
We hereby prohibit children from actively and directly providing us with any personal information other than as specified in Segments 3.3 below. If you are a legal guardian of a child and believe your child has provided us with any personal information, please contact us at email@example.com, and we will delete such information from our servers.
We may gather and keep the data described in Segment 3, directly or through certain products or services, solely for providing support for our internal operations as permitted under applicable laws and rules (described in greater detail below).
2. Offline Use
We allow an offline use (without Internet connection and without GPS enablement) of some features of our PlayRecipes Games/Apps. Offline use of PlayRecipes Games/Apps will preclude collection by us and/or Third Parties of any data pertaining to the User and its use of the PlayRecipes Games/Apps.
3. Online Use
There are three types of data and information which may be collected from Users of PlayRecipes Games/Apps:
3.1 Non-personal Information: We and our Third Parties may passively gather non-identifiable and anonymous data as elaborated below (“Non-personal Information”). To put it simply, with respect to such children Non-personal Information, we and our Third Parties are not aware of the identity of the User from whom children Non-personal Information has been collected. Children Non-personal Information collected by us or our Third Parties may include technical information such as:
- Type and version of operating system (e.g. Android, iOS, etc.),
- User session ID, time zone, session start / stop time,
- Source of traffic (e.g. which ads, sites, applications and campaigns a User came from and associated revenue),
- App version, language (e.g. English),
- Device type/model (e.g. Galaxy, iPhone, etc.),
- Data regarding User behavior within PlayRecipes Games/Apps (e.g. ad impressions, User’s response to ads, including ads viewed or clicked),
- User’s in-app purchases including data regarding receipt validation,
- User’s gameplay (e.g. level reached, frequency and time spent in the PlayRecipes Games/Apps and in each level,
- Game progress, fail rate, mini game(s) played, virtual currency (if any) collected or earned,
- Virtual inventory items (if any), tools and in-app functionalities used,
- Screens accessed, User retention, performance errors and problems (e.g. PlayRecipes Games/Apps’ stability, crashes, functioning, etc.),
- and other predefined events and behavior relating thereto (e.g. if User viewed a specific ad and other game play events, time of the event, internet connectivity (Wi-Fi, 3G), device time zone, etc.), our other installed Apps,
- User age-related information (if a User passes an age-gate i.e. if the User is below or above the age of 13 or the minimum age of majority), and geo-location — only at a country and city level. It is hereby clarified that no street name is collected.
3.2 Children’ Persistent Device Identifier and No Other children personal identifiable information:
We and Third Parties may passively gather a persistent device identifier from children, such as an advertising identifier (IDFA, Advertising ID), randomly generated User ID and IP address (“Children Persistent Device Identifier”). This is processed for the limited purposes of supporting the internal operations of the PlayRecipes Games/Apps. In the case of IP addresses, we keep these for 1 week for error logs, then delete them. We do not collect and do not permit Third Parties to collect from children any information that may personally identify an individual (e.g. name, address, e-mail) or any other personally identifiable information of a private and/or sensitive nature about children. We note that we may collect, use and provide access to the User’s advertising identifier in accordance with the applicable platform provider’s policies.
We do not link any additional personally identifiable information to the Children Persistent Device Identifier, even from other services.
We do not collect or process any financial or payment information, any government identification numbers, any non-public phone book or contact information, any microphone and camera sensor data, or any sensitive device data concerning children.
3.3 Information collected through PlayRecipes Games/Apps “Ask a Question” or “Support” type of feature:
If a child e-mails a question to us, using the “Ask a Question” or “Support” type of feature which may be available within PlayRecipes Games/Apps, we may respond to such a question by using the child’s e-mail address. Promptly after responding (or, at our discretion, not responding) to such a question, we will delete the child’s email address.
Intention of the collection: The information described above is collected and processed solely for the purpose of supporting our internal operations. This means the following:
(i) providing and bettering PlayRecipes Games/Apps as well as ensuring proper functioning of the Apps and services;
(ii) maintaining or examining the functioning of PlayRecipes Games/Apps and services;
(iii) authenticating Users (e.g. verify the User’s identity when he/she interacts with advertisements or acquires in-app purchases);
(iv) personalizing content and enhancing User experience;
(v) performing network communications;
(vi) protecting the security or integrity of Users, PlayRecipes Games/Apps and services;
(vii) serving contextual advertisements;
(viii) capping the frequency of advertising;
(ix) ensuring legal or regulatory compliance;
(x) fulfilling a User’s request under Section 3.3.
The collection and/or processing in connection with these purposes will be performed as permitted under applicable laws and rules.
How does the Data about our Users of PlayRecipes Games/Apps being collected? The Non-personal Information and Children Persistent Device Identifier are collected either by us or our Third Parties through the Users’ use of PlayRecipes Games/Apps, including through Third Parties’ SDKs embedded in our PlayRecipes Games/Apps. Non-personal Information and Children Persistent Device Identifier may also be stored locally on the Users’ device via generally accepted industry technologies used within PlayRecipes Games/Apps, such as “cookies-like technology” and local storage (see Segment 19 below for further details on Cookies and Local Storage).
4. Sharing children information with third parties
We may share the Children Persistent Device Identifier only in limited cases, including the following:
a. to satisfy any applicable law, regulation, legal process, subpoena or governmental request;
c. to detect, prevent, or otherwise address fraud, security or technical issues;
d. to protect the rights, property, or personal safety of the Company, its Users, suppliers, licensees, or the public;
e. when the Company is undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all the assets of Company, in which case it may also be disclosed, transferred and/or assigned; and/or
f. pursuant to the approval of a child’s legal guardian, in order to supply certain services that such legal guardian or the User of PlayRecipes Games/Apps may have requested from the Company.
To clarify, we may transfer and disclose Children Non-personal Information to third parties at its discretion.
In addition, we may advertise our other Apps within PlayRecipes Games/Apps. Such ads are not directed towards specific Users but are rather broadly posted onto random Apps.
6. Additional Terms and Conditions
7. Which information may be processed from Users of our PlayRecipes Games/Apps?
There are two types of information which may be processed about Users of our PlayRecipes Games/Apps:
7.1 Non-personal Information: Non-identifiable and anonymous information (“Non-personal Information”) may be gathered, stored and/or processed by us and/or third party providers of certain products and services, such as ad networks, analytics, etc. (“Third Party(ies)”). We and our Third Parties do not know the identity of the User from whom Non-personal Information has been collected. Non-personal Information is any information which is available to us and/or our Third Parties through use by Users of the PlayRecipes Games/Apps. For details of the categories of data constituting Non-personal Information please refer to Segment 3.1 above.
7.2 Personal Information: Individually identifiable information (“Personal Information”). This information may identify an individual and/or may be of a private and/or sensitive nature.
8. How is the Information about Our Users collected?
8.1 Non-personal Information may be collected through your use of the PlayRecipes Games/Apps.
In other words, when you are using a PlayRecipes Games/Apps, we and our Third Parties are aware of it and may gather information relating to such usage, through the PlayRecipes Games/Apps, APIs or SDKs embedded in our PlayRecipes Games/Apps. In addition, local Non-personal Information may also be stored on your device via generally accepted industry technologies used within the PlayRecipes Games/Apps, such as “cookies” and local storage (see Segment 17 below for further details with respect to Cookies and Local Storage).
8.2 Personal Data which you provide us directly and/or through Third Parties via your installation and/or use of the PlayRecipes Games/Apps or your behavior to ads inside such Apps.
This information is collected via the PlayRecipes Games/Apps or such Third Parties’ APIs or SDKs embedded in our PlayRecipes Games/Apps. In addition, local Personal Information may also be stored on your device via generally accepted industry technologies used within the PlayRecipes Games/Apps, such as “cookies” and local storage (see Section 16 below for further details about Cookies and Local Storage).
8.3 We collect Personal Information which you provide us voluntarily. We collect Information which the User voluntary provides through the PlayRecipes Games/Apps “Ask a Question” type of feature.
9. What are the Intentions of the Collection of Information?
Non-personal Information is collected in order to:
- Use it for statistical, analytical and research or business intelligence purposes; and for customization, development and improvement of our PlayRecipes Games/Apps (for example, examining and fixing of difficulties, frequency capping (limiting the number of times a specific advertisement is presented to the same mobile device), developing new offerings, providing better content, simplifying and improving the User experience including based on behavior and preferences shown by Users usage within the PlayRecipes Games/Apps).
- Measure traffic and usage on the PlayRecipes Games/Apps.
- Promote our Apps.
Personal Information is collected in order to:
- Personalize and improve the Users’ experience while using the PlayRecipes Games/Apps.
- Improve the PlayRecipes Games/Apps.
- Provide the Users with personalized content and data, including customized ads, interest-based ads, targeted ads, etc.
- Enable certain ad serving features, such as frequency capping etc.
- Enable certain functionalities available within the Apps, for example in-app purchases.
- Ensure proper functioning of the Apps and services, respond to questions or requests which were provided using the “Ask a Question” feature.
- Provide Users with updated information regarding our products and services, including about competitions which we may hold, where Users have asked us to do so.
- To allow Users to participate in contests or other online game events and to publicly display achievements or statistical data (such as scores, rankings and achievements) that is generated through such User’s participation.
- Authentication purposes include to verify clicks and/or installs, verify User’s identity for the purpose of dealing with inappropriate interactions of Users and/or fraudulent use of our Apps.
- Measure reach and effectiveness of ad campaigns, to offer targeted ads, to personalize experience by showing ads for products and services that are more likely to appeal to the User (i.e. behavioral ads).
- Any other purpose explained at the time of collection.
10. Sharing Information with other third parties
In addition to the sharing of Personal Information with Third Parties described in segments 7-9, we may share Personal Information in the following cases:
a. to satisfy any applicable law, regulation, legal process, subpoena or governmental request;
c. to detect, prevent, or otherwise address fraud, security or technical issues;
d. to respond to claims that any content published on the PlayRecipes Games/Apps violates any right of a third-party;
e. to protect the rights, property or personal safety of the Company, its Users, suppliers, licenses, licensees or the public;
f. when the Company undergoes any change of control, including by means of merger, acquisition or purchase of all or substantially all the assets of Company, in which case your Personal Information may also be disclosed, transferred and/or assigned;
g. pursuant to your explicit approval prior to the disclosure;
h. as part of a competition, receiving rewards or otherwise interacting with our social media channels.
For clarification, we may transfer and disclose Non-personal Information to third parties at our discretion.
Please note that some PlayRecipes Games/Apps include a sharing feature which allows Users to share their User Generated Content with others. User Generated Content may include Personal Data. We do not access or use this User Generated Content in any way. It is stored locally on your device. YOU ADMIT AND HOLD THAT ONLY YOU ARE RESPONSIBLE FOR SHARING YOUR PERSONAL DATA WITH OTHERS AT YOUR OWN RISK.
We accept ads in various formats (such as banners, interstitial, rewarded videos, etc.) from Third Party ad networks which may be displayed in our PlayRecipes Games/Apps. These Third Party ad networks may collect and use: (i) information about your visits to PlayRecipes Games/Apps in connection with such marketing, sales and advertising activities; and (ii) geographic tracking and carrier network preferences; (iii) information, such as age, gender and other information logged from your device to ensure that appropriate advertising is presented within the App, to calculate or control the number of views of an ad, to deliver ads relating to User’s interests and to measure the effectiveness of ad campaigns. The delivery of ads to you may be based on IP address, device identifiers and other Personal Information gathered during your use of the PlayRecipes Games/Apps. You may also be presented with contextual or non-targeted ads, i.e. ads which are not directed towards specific Users but are rather broadly posted onto random Apps. If you chose to receive contextual or non-targeted ads only within our Apps, please be aware that you may still see some targeted ads served by third parties if you have separately (e.g. on that third party’s website or app) agreed to personalized advertising directly to those third parties.
We may promote PlayRecipes Games/Apps in Third Parties applications and platforms. In addition, we may, at our discretion, advertise our other Apps within the PlayRecipes Games/Apps. Such advertisements are not directed towards specific Users but are rather broadly posted onto random Apps.
12. Additional Terms and Conditions
13. Third Party Providers
14. The User’s compliance with Certain Additional Terms and Conditions
A User’s access to and use of the Apps may be subject to certain third party terms and conditions and privacy policies, including but not limited to those of application stores, mobile software platforms, Third Parties and payment providers. We do not exercise control of such third parties and are not responsible for their privacy practices and their use of the Users’ personal information. You should review the privacy policies of these third parties to learn how they may collect and use your Personal Information.
15. Links to third party sites
16. Cookies & Local Storage
17. “Do Not Track” and Opt-out of Certain Third Parties’ Interest-Based Services
A User may prevent or limit targeted advertising from device settings which may vary from device to device. For example, if you are using an iOS device with iOS 7 or a newer version, this can be done from settings/privacy/advertising by resetting the advertising identifier or limiting ad tracking setting. If you are using a Google Android device with Android 2.3 or a later version, you can find the ad identifier settings in the app drawer under Google Settings> Ads. Please note that activation of any applicable “Do-not-track” settings on the User’s mobile device or any other device-level setting opt outs for targeted advertising, (to the extent such options exist) may not cease all tracking activities by our Third Parties’ service providers.
18. International Data Transfer
We may transfer (and store) information collected about you, including Personal Information, to affiliated entities, or to other third party service providers across borders and from your country or jurisdiction to other countries or jurisdictions around the world (all solely for legitimate business purposes). Please note that we may transfer such information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to such transfer of information. We will take steps reasonably necessary to ensure the protection of your Personal Information (such as making transfers subject to standard contractual terms or engaging with host providers which are privacy-shield certified or offer an equivalent level of protection). Where we receive requests for information from law enforcement or regulators, we will carefully validate these requests before Personal Information is disclosed. You can ask for more details of the steps we take by contacting us as set out in the “Got Any Questions” section below. We will centralize all privacy-related decisions in (and the Personal Information may be accessed from) countries that are declared as offering an adequate level of protection of personal data by the European Commission.
19. California Privacy Rights
To the extent applicable, (i) California Civil Code Section 1798.83 may permit our Users who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request please send an email to firstname.lastname@example.org. We are only required to respond to one request per user each calendar year; and (ii) if you are a California resident under the age of 18 and a User, California Business and Professions Code Section 22581 may permit you to remove content or Personal Information you have publicly posted. If you wish to remove such content or Personal Information and you specify which content or Personal Information you wish to be removed, we will do so in accordance with applicable law.
Please be aware that after removal you will not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or Personal Information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.
20. Deletion and Modifications of Information
You or, as applicable, your legal guardian, may request, by sending us an email to email@example.com, the following:
a. to receive access to, amend, and/or delete your Personal Information and/or, as applicable, Children Persistent Device Identifier, that we may hold, and/or that we cease collection or use of your Personal Information; and/or
b. that we request Third Parties who collected through the Apps the User’s Personal Information and/or, as applicable, the Children Persistent Device Identifier, to do the same. We will use reasonable efforts to ensure that such Third Parties do so.
For some of our Apps we may develop in-app deletion request functionality which can be used by you in addition to the address above.
After you have stopped using the Apps, we will retain User’s Personal Information, and, as applicable, Children Persistent Device Identifier, collected through the use of the App for a reasonable period, as is necessary to fulfill the purposes for which it was collected, as those are specified above, including to comply with our legal or business requirements, to resolve disputes, prevent fraud, and/or to enforce these Terms and our agreements, all as permitted under applicable privacy laws.
Personal Information that a User has shared using our PlayRecipes Games/Apps via any Social Network or third party Platform cannot be amended or deleted by us, where such information is in the control of that Social Network or third party Platform. We note, however, that you can modify data that a Social Network or Platform shares with us, or stop our Apps interacting with that Social Network or Platform by adjusting your settings with that third party provider. However, should you choose to block such interaction, you may not be able to enjoy all the features of our Apps. Aggregate and/or anonymous information may remain on our servers indefinitely.
Security of your information is very important to us. We take reasonable measures to maintain the security and integrity of our Apps and User information and prevent unauthorized access to it or use thereof through generally accepted industry standard technologies and internal procedures. Please note, however, that there are inherent risks in transmission of information over the Internet or other methods of electronic storage, and we cannot guarantee that unauthorized access or use will never occur. TO THE FULLEST EXTENT PERMITTED BY LAW THE COMPANY SHALL NOT BE RESPONSIBLE OR LIABLE FOR UNAUTHORIZED DISCLOSURE OR ACCESS, HACKING, OR OTHER SECURITY INTRUSIONS OR THE THEFT, ALTERATION, DELETION, CORRUPTION, DESTRUCTION, DAMAGE, OR LOSS OF ANY DATA OR INFORMATION INCLUDED IN THE USER GENERATED CONTENT.
23. Got any Questions?